Great timing on your thread. I'm in the same boat... way too many tools.
I have to get rid of 2/3 or more of my accumulation. I think 50 percent of current new price is where I will set my prices unless there is already a strong market determined price (such as with vises). My prices will be fairly firm unless somebody wants to fill up a shopping cart.
I will probably put everything in the CJ classifieds because I know you guys appreciate and know the value of good quality American made tools. I may have exactly what you need to fill the gaps in your collections.
I guess my goals are to get rid of them with minimal hassle and confusion to someone who will appreciate them, and not get ripped off.
I am a Craigslist addict, and look at my local and surrounding areas probably four or five times a day. Some suggestions:
Always include photos. I won't even look at a listing if there isn't a photo. The photo should be organized, not tool crowded, clear and well lighted. It is incredible how stupid some people can be taking several pictures of a pile of dirty, greasy tools inside a tool box drawer in the corner of a dark garage, one photo taken at 90 degrees, another at 85 degrees, another at 80 degrees, then a closeup of a 1/2 Craftsman wrench.
Keep your descriptions brief. I don't need to be told how precious and rare your items are. If that meant something to me, I'd already know about it, or you could explain it to me when I call.
Don't have a dozen listings for a dozen individual tools. On the other hand, don't have a list of 100 tools in the same listing. Figure out who your buyers will be and group your listings accordingly. A guy looking for ball pein hammers doesn't want to scroll through a bunch of screwdrivers, pliers, sockets and wrenches.
Make it worthwhile for the person to drive 50 or 100 miles to check out your stuff. I have passed on many $10 and $20 items listed separately simply because it would cost me that much or more in gas just to see them. If I knew the same seller had, say, $100 worth of tools I wanted, I am already flying out the door to see them. I may still offer $75, but I will probably pay the asking price in order to make the trip worthwhile.
Please include your phone number. I hate the Craigslist email system. It means that I will only hear from you at some unknown point in the future, maybe after the items were sold. And I might not ever get your return message because I'm not near my computer.
Please include your location in general terms so I have some idea up front which town you're in, which direction to go. We can pinpoint the exact spot later.
One last thought. The first responder might be the best. He might be the guy who missed out on another deal because he didn't want to pay the extra five dollars. Now he knows better. He knows what he wants and what you are expecting. He doesn't want to go home empty-handed again.
Have fun, let us know how it goes. I'd like to learn from your experience as a seller.
Dan
Indio, CA